We've Changed the Website Building Experience for SMB Owners - Here's How

If you're an SMB owner and you've never built a website before, you likely view it as a "scary" proposition.  If you've already had a website built for you or tried to build one yourself, odds are it was about as much fun as a painful medical procedure.

At Doggone Good Technology, our entire business model is based on delivering real value to clients.  As such, we've changed the paradigm for SMB website development.  Really.  We deliver a financially risk-free experience that is focused on what you want to achieve and supported by us throughout the entire process. In fact, you don't pay us anything until you're convinced that we're a good fit for developing your website. To prove our intent, we'll even develop a website prototype specifically for you without any obligation on your part!  Here's how it all works:

1. Our first encounter is usually via phone and lasts about 30 minutes.  It's a typical "About you & About us" exchange where we learn a little about each other.  The most important parts are (a) gaining an understanding of your business or organization, and (b) understanding what you hope to accomplish with a new website.  If we both like each other and decide that it seems like a "good fit", we'll move forward.  Almost always, in this first meeting, we can provide you with a "ballpark range" of what the likely cost to develop your website will be.  (More about that later).
2. The next step is that Doggone Good Technology will develop a website prototype for you free of charge based on what you described in our first meeting.  Now, as a working mockup, it certainly won't be in final form, but it will give you a pretty good idea of what our capabilities are. It may well expand your thinking to some new ideas, too.  Once again, if you like what you see, and importantly, if you feel good about our product & process so far, again we'll move forward.  If not, we'll part ways as friends.
3. Next on the agenda is a live meeting (either in person or virtually) to really get into the "nitty gritty" of your new website.  We'll start with a page-by-page review of the website prototype.  We'll discuss adding, subtracting, and editing various elements and functions of what the final website should look like and do.  Assuming you're still confident in our abilities, we'll continue.  If not, again we'll part ways as friends.  Notice that everything we've done so far has been free of charge and without any obligation on your part.  We want to demonstrate that we can provide value and deliver a website you can be proud of.
4. At this point Doggone Good Technology will deliver a proposal for your review. Not a lengthy proposition chock-full of legalese. No, it's in plain English, easy to read, and is designed to protect both of us.  Similar to our initial encounter when we gave you a ballpark range of costs, the proposal will also contain a cost range, but it's much narrower because we've got a much better idea of what you want and need.  The lower end of that range is the "Base Cost" and is the minimum cost possible to develop your final website.  We'll try our best to keep that as the final cost, but in our experience, about half the time, clients will add design or functional features during the final build, or some other aspect of the project that exceeds our original estimate.  For that reason, we also provide a "No Greater Than Cost" - a guarantee that you will not incur a total development cost above this price without your explicit approval.  In our experience, 90+% of the time, your final cost does not even approach the upper end of this range. If you sign the proposal, we'll invoice you for the Base Cost and start final development as soon as the invoice is paid.  If, for some reason, you've changed your mind, we consider it "No harm, no foul" and we'll pleasantly end our collaboration.
5. Now starts the "Final push" to develop your final website.  It's an iterative process where you tell us what you want to add, subtract, or change, and we'll continually revise your website until you're happy.  When you like what you see, we'll ask you to approve the final site, and we'll publish it live to the internet.

That sums it up ..  ..  ..  We make sure we're a "good fit" before asking for money, work collaboratively to deliver an exceptional product at an affordable cost, and continue to support our clients long after the original project is finished.

It's just a Doggone Good way of doing business!